Families that changed
their financial behaviour.
Not success porn. Real people with real struggles who changed one behaviour at a time. Names shared with permission.
Ananya Srinivasan
“From 0% savings to ₹2.4L invested in 14 months.”
I was earning ₹85,000/month and saving nothing. Every month I told myself next month will be different. The GullakX habit streaks made the difference — I started with a ₹500/day no-spend habit and within 3 months I had a 31% savings rate. At month 6, my score hit 74 and I unlocked direct stocks. I now have ₹2.4 lakh invested.
Suresh Iyer
“The Behaviour Gate saved me ₹3 lakhs.”
In November 2024, my score was 62 when I wanted to put ₹3L into a sectoral tech fund at its absolute peak. GullakX blocked the investment — my score was below the 70 threshold for sectoral funds. I was furious. Two months later that fund fell 38%. I've since improved my score to 71 and made that investment at the bottom. The gate was right. I was wrong.
Priya Nair
“My 12-year-old saved ₹4,200 without me asking once.”
I joined GullakX primarily for the kids' features. My daughter Meghna has her own digital Gullak now with age-appropriate habits — she saves 20% of her pocket money, logs her spending, and has a habit streak of 94 days. In 3 months she saved ₹4,200 completely independently. The family dashboard lets me see her progress without hovering.
Rahul Khanna
“From chaos to ₹45L portfolio in 2 years.”
As a business owner, my income was irregular and my financial behaviour was terrible — I'd save ₹5L one month and spend it the next. GullakX helped me smooth this out with variable savings habits tied to revenue. My score went from 71 to 89 in 2 years. I now have access to PMS and AIF products I never thought I'd qualify for.
Deepa Krishnamurthy
“Finally understood my own money behaviour.”
Doctors are terrible with money — we earn well but we also spend on status, on appearances, on keeping up. The Awareness dimension of my Behaviour Score was 31/100 when I started. The AI coach sessions were genuinely eye-opening. I realised I was spending ₹40,000/month on things I didn't want to impress people I didn't like. Score is now 82.
Vikram Patel
“First investment at 38. Better late than never.”
I always thought investing was for "educated people". My score started at 19 — Builder tier. I spent 4 months just on the literacy track and daily habits. At month 5 my score crossed 40. I made my first investment — ₹2,000 in a Nifty 50 fund — at 38 years old. It felt bigger than my first salary. I now invest ₹8,000 a month automatically.
Your story starts
with one behaviour.
Take the 3-minute assessment. See your score. Change one habit. That's all any of the people above did first.
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